![]() ![]() It is important to me that we transmit the collaborative culture we share internally across to our customers. I hope to deepen and develop strong relationships with industry professionals so that I can understand their needs and provide timely assets that solve these problems in a way that is fun, useful, and built on knowledge. Strategic Marketing Manager, I am committed to understanding our professional AEC audiences even deeper. Showcasing our ecosystem of tools to professionals in the AEC industry has meant channeling a focus that goes beyond just the desktop model. From using the software in my personal practice, however, I knew how robust the product is and that it was more than capable of serving the professional workflow - thus championing this message became a heavy focus of mine. From my experience in practice I knew that SketchUp was sometimes seen as a ‘lightweight’ early concepting tool. Initially, I started crossing over into more SketchUp related work by focusing on the professional personas, recognizing the importance of these roles to SketchUp. After Sefaira was acquired, I managed marketing for the EMEA region and after a settling in period, started to work on integrating Sefaira into the Trimble-SketchUp brand all in time for it to be offered as part of the Studio subscription. I started off doing a ton of sales enablement - a mix of web, digital, and print design, and content creation. ![]() A few years later, Sefaira was acquired by SketchUp, and as they say, the rest is history.Īt Sefaira. I joined the team at Sefaira in 2013, a novel start-up at the time. An internship at Foster + Partners, an interior design masterclass and a short stint in luxury interior architecture later, I chose to shift gears a little and deep dive into the realities of sustainable design. I moved to the United Kingdom to attend university, focusing on architecture in both my undergraduate and postgraduate studies. For as long as I can remember, I loved watching Grand Designs on Sunday afternoons with my family and looking through Architectural Digest magazines supplied by my parents. It was right then, that I knew what I wanted to do. Intricate block work cast the most beautiful high-contrast shadow on the wall, and then you burst into a flood of light at the top of the stairs. When I was eight, we moved to a new house, where I was completely amazed by our new stairwell. He dismissed the need for drama and told me to pursue whatever career I was passionate about, but focus on being the best at it. Wondering what the thrill of being a rebel and clandestinely switching university courses - a la Fela Kuti (the King of Afrobeats who when studying Medicine in the UK switched to study music much to his parents’ chagrin) - would be worth the potential backlash, I asked my father what he would do if he found out. I was always encouraged to express my authentic self, there were books galore and no shortage of National Geographic magazines in our home. ![]() I was born and raised in Nigeria, where there was no lack of creative influences and support throughout my childhood. Now, let’s get to know the lady of the hour! We are thrilled that Sumele agreed to grace us all with her presence on our axis for 2021 - her talent, passion, and expertise shine through in all she does at SketchUp, and we know she’ll be a guiding light as you navigate your models. I’ve traveled to 36 states in Nigeria, my home country.I’ve traveled across 5 cities in India solo.You can literally see your design come to life. I love adding character to projects using furniture, people, or the backdrop of nature. Favorite SketchUp Tool: 3D Warehouse because you can search for pre-made models. ![]()
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